Develop a do-able business development action plan. Designed as a CPD-accredited presentation for women lawyers at University of Toronto, Faculty of Law, it works as well for men and is accompanied by 12 Questions – A Personal Checklist for Business Development.
A presentation to The Law Office Management Association (TLOMA) on maximizing website search engine optimization (SEO.) Topics cover strategies and tactics that result in organic high rankings at no cost, such as intuitive navigation, writing for the Internet, cross-linking, and how to use rich content and tools to generate repeat website visits.
My podcast with Sam Gaylord of The Law Practice Doctor covers branding – how daring to be different and one-of-one makes for better business. Summary notes and the podcast is here: