Targeting key profile-building opportunities can generate new work, and save time and money.

Legal marketing plans may include a customized mix of sponsorship and/or advertising opportunities; speaking and/or writing engagements; event hosting and/or attendance; seminar presentations, association memberships, conference participation, etc.

The best marketing plans contain a mix of suitable and sustainable client-facing activities that are constructed annually, broken out by time periods, and measurable. As a result, savings are realized in terms of financial costs and time commitments.

Careful consideration of appropriate and business-supporting marketing opportunities enables focus to be concentrated on initiatives that generate new files from current clients and produce introductions to qualified prospective clients. Both strategies trigger business development opportunities and entry of new and/or prospective business into a sales pipeline.