Branding identifies the distinctive points of difference and unique traits that define your reputation.
Your brand sets you apart from the competition.
A strong and defined brand results in:
- Heightened recognition.
- A unique selling proposition (USP) that only you can claim.
- Solidification of your position in the increasingly competitive legal sector.
- Deeper target market penetration.
- Enhanced reputation leading to growth.
Brand equals reputation. It’s what people say you are. Your brand is not a logo. A logo acts as a visual cue to connect your reputation to a symbol.
Developing a brand enables you to be distinctive and differentiated. Your unique brand and characteristics define you in the minds of current and prospective legal clients, and positions you as a market leader. This aids in attracting referrals and new leads; media inquiries and speaking invitations; and, quality sponsorship and advertising opportunities each of which leads to heightened public profile and increases business development opportunities.
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Banishing Ostrich Syndrome
Embrace the Rebels
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Change by Degrees
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The Evolutionary Long Game
Less Than Attractive
The End of Full Service
The Swashbuckling ‘Unlawyers’
The Fickle File Fairy
The Lean Law Reckoning
The Modern Dinosaur
Living in Interesting Times
Wake Up, Smell Coffee
Leveraging Referral Networks
Why Size Matters
A Hymn to Her
The Firm vs. The Lawyers
Name Plus Reputation Equals Brand
What’s in a Name?
Legal Directories in the Age of Google
Self-Marketing for Lawyers: Bios Mean Business