Marketing is about being known for the distinctive set of traits that make you unique.

It also means knowing where you stand in the legal sector, and requires understanding and consistently communicating your differentiating factors to current and prospective clients as well as other key stakeholders.

Legal marketing includes:

Marketing aids in attracting referrals and new leads; media inquiries and speaking invitations; and, quality sponsorship and advertising opportunities leading to heightened profile in professional and public legal markets.

It is wise to remember that both a solid market strategy and position is foundational for marketing and business development success since without strong and consistent messaging and support to back up your claims, marketing and business development initiatives may become unjustifiable risks.

My legal market strategy, and marketing and business development expertise can also be engaged through interim management, and retreats and workshops.