Thriving in a Post-Pandemic Legal Market.
Response to the global pandemic has proven false the notion that change is difficult and slow. When push comes to shove, change happens easily and fast.
Now is when solo and small law firm traits of responsiveness, agility, and speed are advantageous – both to clients and lawyers – and thriving rather than simply surviving is a fully achievable goal.
On April 21, 2021, I will present Where Do We Go From Here: Thriving in a Post-Pandemic Legal Market, and provide practical strategies and tactical tips to:
- Define your market position: differentiating traits + unique brand = niche
- Determine a sensible budget: how to spend it and what to watch out for
These foundational features will help solo lawyers and small law firms develop an executable yet flexible marketing and business development plan that will serve them and their targeted clientele well, now and in the future.
This interactive webinar will be hosted by the General Practice, Solo and Small Firm Section of the Canadian Bar Association of British Columbia.
In addition to CBABC members who are invited to register, this webinar is open to Ontario Bar Association members. OBA members are invited to sign up for the event, which is also listing on the Canadian Bar Association’s site on the CBA professional development section under Live Online in Upcoming Programs.
This post appeared on Suttie., April 2021.
Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.
Since 1998, she has advised leaders of premier law firms and legal service providers — Global to Solo | BigLaw to NewLaw — on innovative growth strategies pertaining to business, markets, management, and clients. The result is creation of new value and accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.
Heather writes on these issues at heathersuttie.ca and can be reached at heather@heathersuttie.ca