Thriving in a Post-Pandemic Legal Market.
Response to the global pandemic has proven false the notion that change is difficult and slow. When push comes to shove, change happens easily and fast.
Now is when solo and small law firm traits of responsiveness, agility, and speed are advantageous – both to clients and lawyers – and thriving rather than simply surviving is a fully achievable goal.
On April 21, 2021, I will present Where Do We Go From Here: Thriving in a Post-Pandemic Legal Market, and provide practical strategies and tactical tips to:
- Define your market position: differentiating traits + unique brand = niche
- Determine a sensible budget: how to spend it and what to watch out for
These foundational features will help solo lawyers and small law firms develop an executable yet flexible marketing and business development plan that will serve them and their targeted clientele well, now and in the future.
This interactive webinar will be hosted by the General Practice, Solo and Small Firm Section of the Canadian Bar Association of British Columbia.
In addition to CBABC members who are invited to register, this webinar is open to Ontario Bar Association members. OBA members are invited to sign up for the event, which is also listing on the Canadian Bar Association’s site on the CBA professional development section under Live Online in Upcoming Programs.
Heather Suttie is an internationally recognized legal market strategy and management consultant to leaders of premier law firms and legal service providers worldwide.
For 25 years, she has accelerated performance within law firms and legal service businesses — Global to Solo | BigLaw to NewLaw — by providing consultative direction on legal business strategy, market strategy, management strategy, and client strategy. The result is a distinctive one-of-one legal market position and sustained competitive advantage culminating in greater market share, revenue and profits.