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Canadian Bar Association — Conference 2016

What Your Clients Think of You: Keeping current clients happy and attracting targeted prospects.

Fierce pressure on lawyers and law firms is coming from all sides and fronts, including highly aggressive and hungry competitors. As a result, success is defined and measured by clients with permanent buying power.

The most successful lawyers seek client feedback, listen to and invest actively in their target markets, develop a go-to reputation for solving problems, and consistently exceed client expectations.

Join Sandra Goodwin – Managing Director, Client Development and Service, McInnes Cooper; Mark Howe – Director of Client Relations, Thompson Dorfman Sweatman LLP; and me for What Your Clients Think of You, an interactive discussion on keeping current clients happy and attracting targeted prospects.

This professional development seminar is part of Building a Better Practice, a focus of the Canadian Bar Association’s Annual Conference 2016 on Building a Better Lawyer.

Saturday, August 13, 2016

3:00 PM – 4:30 PM

Westin Hotel – Ottawa, Canada

Review the full conference agenda and register now!

Heather Suttie is widely acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

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