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Welcome to Our New World and My Blog

Right now, the legal market is undergoing universal change. So am I.

Being something of a shoemaker’s child,  it’s taken me a while to launch my revamped site. However, here it is along with my blog. 

My blog posts will be short. This is because hardly anyone reads; instead, they scan. I’ll attempt to include smart practice tips, observations, opinions, ideas, solutions, and perhaps an occasional mild rant.

We’ll also have some fun along the way since anyone who knows me, knows my motto: If we can’t make it fun, we’re not doing it.

I’ll be happy to take requests and delve into whatever legal marketing and business development topics you want to learn more about so that you can be more successful and have more fun in the business of law.

Heather Suttie is widely acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

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