Where Do We Go From Here? Thriving Within a Rapidly Changing Legal Market.
I will present Where Do We Go From Here? Thriving Within a Rapidly Changing Legal Market at the 15th Solo and Small Firm Conference on June 10, 2021.
As Closing Plenary speaker, my fast-paced, interactive session will begin at 3:30pm ET, and cover practical strategies and tactical tips to:
- Define your market position: differentiating traits + unique brand = niche
- Determine a sensible budget: how to spend it and what to watch out for
These foundational features will help solo lawyers and small law firms develop executable yet flexible marketing and business development plans that will serve them and their targeted clientele well, now and in the future.
My presentation will be followed by informal networking (4:40pm-6:00pm ET) featuring a series of tables enabling all participants to socialize and learn more. It will be my privilege to host a table themed Is There Anyone Out There? Generating New Business in a Socially Distanced World.
Please register to join me along with an impressive — and fun! — roster of presenters, colleagues, sponsors and exhibitors.
Heather Suttie is widely acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.
For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.
The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.
The effect is accomplishment of the prime objective — To Win.