Where Do We Go From Here? Thriving Within a Rapidly Changing Legal Market.
I will present Where Do We Go From Here? Thriving Within a Rapidly Changing Legal Market at the 15th Solo and Small Firm Conference on June 10, 2021.
As Closing Plenary speaker, my fast-paced, interactive session will begin at 3:30pm ET, and cover practical strategies and tactical tips to:
- Define your market position: differentiating traits + unique brand = niche
- Determine a sensible budget: how to spend it and what to watch out for
These foundational features will help solo lawyers and small law firms develop executable yet flexible marketing and business development plans that will serve them and their targeted clientele well, now and in the future.
My presentation will be followed by informal networking (4:40pm-6:00pm ET) featuring a series of tables enabling all participants to socialize and learn more. It will be my privilege to host a table themed Is There Anyone Out There? Generating New Business in a Socially Distanced World.
Please register to join me along with an impressive — and fun! — roster of presenters, colleagues, sponsors and exhibitors.
Heather Suttie is an internationally recognized legal market strategy and management consultant to leaders of premier law firms and legal service providers worldwide.
For 25 years, she has accelerated performance within law firms and legal service businesses — Global to Solo | BigLaw to NewLaw — by providing consultative direction on legal business strategy, market strategy, management strategy, and client strategy. The result is a distinctive one-of-one legal market position and sustained competitive advantage culminating in greater market share, revenue and profits.