After 25 years, it’s time for an upgrade.
My legal market position has been primed for an overhaul for the past few years. Perhaps a more elegant description might be a revival or renaissance.
Finally, that has happened — and now, it’s here.
Legal Market Repositioning and Rebrand
I have repositioned my practice to Legal Market Strategy and Management Consulting, and rebranded as Suttie. — bold with a period because I know who I am.
My focus is on legal market strategy to drive growth. My market remains Global to Solo | BigLaw to NewLaw.
After 25 years of legal marketing and business development consulting, I’m following my own advice — Reignite and niche deeper into what I believe the legal services market values now and will value even more in the future, and where those needs intersect with my strengths and what I love to do most.
Reconfigured Offerings
My new website is here.
I continue to offer my highest-level, growth-generating services within the areas of market strategy, marketing management, business development and client retention as well as leverage my pre-legal business background in corporate restructuring and turnarounds.
Continuing services are strategy development, market positioning, brand strategy, marketing plans, industry alignment, client interviews, and interim management.
New services are independent director, strategic management, client teams, succession plans, mergers and acquisition of law firms, reputation management, and keynote presentations.
Sharing Credit
Your thoughts for improvement of my practice will always be warmly welcome since, as you know, I’m not only a consultant in the legal services industry, but also an observer and student.
No one does anything alone. Many of you have been instrumental to my legal services career and form part of the impetus for my market repositioning.
Please accept my warmest thanks. Your support and friendship means more to me than you know.
Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.
For 27 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.
The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.
The effect is accomplishment of the prime objective — To Win.
Reach her at +1.416.964.9607 or heathersuttie.ca.