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Suttie. Equals Strategy

My strategy focus is founded on vertical growth and addresses legal market demand through increased depth of industry expertise.

As you may recall, an overhaul and rebrand of my consulting practice and legal market position happened last September.

Because change happens by degrees, I expected that tailoring would be required.

So, since last Fall, I have been closely observing the global legal services market, gauging its responses to opportunities and challenges, and listening to my clients, colleagues, and conscience.

Vertical Growth

Known as a strong advocate for a tightly niched practice, I had taken my own advice and more tightly niched my consulting practice last year.

This year, in response to client and legal market demand, and insight into both the market and myself, my practice has been tightened further; niching from narrow and deep to narrower and deeper.

This is a business strategy called Vertical Growth.

My Legal Market Strategy and Management Consulting practice now focuses solely on four key pillars of strategy: Business, Market, Management, and Client.

Four Key Pillars of Strategy

While my strength in legal marketing and business development remains a legacy focus, my strong business background and deep management experience in both legal and corporate settings are proving to be very attractive to the global legal services market.

This recognition is in response to the continual increase of client pressure on law firms and legal service providers to maximize efficiency and prove their value.

Efficiency and value are areas where I shine.

That is why my consulting practice now focuses on four key pillars of strategy: Business Strategy, Market Strategy, Management Strategy, and Client Strategy — for law firms and legal service providers.

So, while I remain Suttie. — bold with a period because I know who I am — and my practice of Legal Market Strategy and Management Consulting remains fixated on the global legal services market, I now provide a strategy focus so tight that it squeaks.

The proof is reflected on my website.

As always, your thoughts for improvement of my practice will be warmly welcome, since I am not only a consultant in the legal services industry but also an observer and student. 

Heather Suttie is widely acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

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