Insights

The Value of Legal Market Positioning

Definitive legal market positioning leads to an authoritative brand. Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your…

No ‘Alternatives’ Anymore

Global legal services demand continuous transformation and collaboration, not divisiveness. There are no “alternative” legal service providers anymore. This is because lawyers and other professionals who provide legal services can be found…

Legal Markets and Marketing: 10 Trends to Watch and Watch Out For in 2019

10 Trends to Watch and Watch Out For in 2019. Last year turned out to be relatively good for many firms, at least financially. While it’s nice to have jingle in your…

Lawyers, Lemons and Lemmings

Differentiation creates value proposition in legal markets. Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. When leading an exercise in differentiation at…

Toward Industry Alignment

Legal practice shifts cautiously toward sector structure. For many law firms, the days of being everything to everyone have been gone for some time. Global legal practices are coming to grips with…

2018 Your Honor Award Recipients

Your Honor Award Recipients for 2018. The Legal Marketing Association‘s “Your Honor Awards” is an international program recognizing excellence in virtually every discipline of marketing and business development within the legal industry. For…

Reckoning and Retooling

Law firm change management means having difficult conversations, and empowering business development professionals. A senior partner who has practiced law for 45 years recently observed to me, “The traditional firm pressures are…

Legal Markets and Marketing: 10 Trends to Watch and Watch Out For in 2018

10 Trends to Watch and Watch Out For in 2018. The year 2008 marked a global financial crisis that was considered the worst since the Great Depression of the 1930s. It also…

Banishing Ostrich Syndrome

Any relationship worth having deserves to be nurtured, so don’t duck client conversations about service. Corporate counsel are frustrated and some are angry. They expect their outside law firms to behave like…

The Long Game

Accounting firms in Canada have thus far been unable to break into high-end business law, but patience may yet bear fruit as they continue to build capacity in legal services. By…

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