Insights

Market Distinction Makes for Better Business: Podcast

Daring to be one-of-one rather than one-of-many makes for better business. My podcast with Sam Gaylord of The Law Practice Doctor covers how daring to be distinctly different and one-of-one rather than…

The End of Full Service

It’s survival of the specialized as full service firms face competitive pressure from all sides. Fierce pressure on large and mid-size domestic law firms is coming from all sides and fronts –…

25 Secrets to Success with Alternative Fee Arrangements

LegalTrek has released its latest eBook, 25 Secrets to Success with Alternative Fee Arrangements. This eBook discusses innovations around fees that are reshaping the legal industry, and will help you navigate through various types of…

Procurement: Part 3 — Performance Measurement and Best Practices

Part three of a three-part series on how procurement impacts law firm selection. Procurement is as much about process as it is about results. And while cost control is an important factor,…

Procurement: Part 2 — Pricing

Part two of a three-part series on how procurement impacts law firm selection. Pricing is a major factor in the procurement process that enables clients and firms to find mutual advantages by…

Procurement: Part 1 — Evaluation and Process

Part one of a three-part series on how procurement impacts law firm selection. Procurement has become a determining force and deciding factor with respect to which law firms get the work. On…

Rebranding Lawyers

Where the rubber meets the road in a post-recession marketplace. Do you remember the DMC-12? Better known as the DeLorean, this iconic car with gull-wing doors and steel-paneled, fibreglass body was produced…

The Constipated Tortoise

Creating legal marketing content can be hard work and slow going, making you feel like a constipated tortoise. Law firms have reams of content generated by lawyers, a number of whom have…

Crumbling Law Firm Empires

Empires have their time and then are gone. The end of an empire is rarely warmly welcomed since it sparks uncertainty. But it also affords opportunity. The Mongol, Athenian, Roman and British…

The Swashbuckling ‘Unlawyers’

Marketing the bold innovators that are slashing the legal industry’s Gordian knot. With relentless upheaval in the legal industry along with innovations, such as alternative legal services and structures coming to the…

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