As we look forward to 2021, my top 10 think pieces from 2020.
Thank you for taking an interest in my work, thoughts and analyses over a year that has been tremendously challenging for all of us.
My top 10 think pieces from 2020 include opinion columns, blog posts, a podcast, and a video. My warm and sincere thanks to Steven Pulver, host of The Legal Innovation Talks Podcast and Romesh Hettiarachchi, founder of The Lawtrepreneur Digital Summit for inviting me to join them in conversation.
These offerings pertain to the continuing evolution of legal markets, and marketing and business development. They appear in chronological order and run parallel to the narrative arc of the pandemic story. I hope these insights were as thought-provoking to you then as they may be now and in the future.
Ironically, the first two — The Next Decade of Legal Services: Parts 1 and 2 from January and February respectively — are as true now as they were then. Perhaps this is why Part 2 in particular was my most downloaded column of the year by a landside.
I believe the past teaches and the future inspires. So, it’s my hope that a column to be published early next year, Being Superhuman, will be a positive inspiration to start 2021.
Until then, I wish you a healthy holiday season, and a bright and happy year ahead.
Top 10 of 2020
Changing Go-to-Market Strategy Podcast: Discussing go-to-market strategy for law firms and legal professionals during the current pandemic and fast-changing future.
Thriving in the Legal Market Now Video: While the legal market has been evolving at an accelerating pace, response to the pandemic proves that innovation happens easily and with speed.
This post appeared on Suttie., December 2020.
Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.
Since 1998, she has advised leaders of premier law firms and legal service providers — Global to Solo | BigLaw to NewLaw — on innovative growth strategies pertaining to business, markets, management, and clients. The result is creation of new value and accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.
Heather writes on these issues at heathersuttie.ca and can be reached at heather@heathersuttie.ca