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Message of Support

Offering a helping hand.

To all my friends, colleagues, clients, acquaintances, readers – no matter how we know each other and even if we have yet to meet – I hope that you, your family and loved ones are finding support to cope with this global health crisis, and will emerge from it safely and in good health.

To provide further support, on April 7, 2020 at 10:00 a.m. EST, I will be speaking on:

Thriving in the Legal Market Now

Marketing and business development for lawyers has never been more important than it is right now. While the legal market has been evolving at an accelerating pace for years, response to the global pandemic proves false the notion that change is hard and slow. When push comes to shove, innovation happens easily and fast.

This is when responsiveness, agility and speed are advantageous – both to lawyers and their clients – and thriving rather than simply surviving is entirely possible and an achievable goal.

Discussion and Q&A will focus on practical strategy advice and helpful tactical tips to define your market niche, differentiating brand, and sensible budget that will help you develop an executable yet flexible marketing and business development plan to serve you and your targeted clientele well, now and in the future.

UPDATE: The full video is available for “Thriving in the Legal Market Now.”

This and many “of the moment” topics are part of the Lawtrepreneur Digital Summit.

Starting April 6, the Digital Summit brings you presentations from 40 speakers over 22 days. Our goal is to help lawyers and legal professionals to balance the reality of how we work right now and handle an ever-changing “new normal.”

Discount: You  can attend my live session for free through the 3 Session Pass. To benefit from the experience of all the speakers, you can get an Unlimited Pass. The discount code 25OFFSUTTIE will enable you to get 25 per cent off any ticket available for the Summit. This includes early bird pricing ($65 inclusive of HST) which means you can attend for less than $50.

CPD: Each session is expected to be accredited for CPD by the Law Society of Ontario. Accreditation will be determined shortly.

For Law Leaders Needing Help Right Now

The newly-hatched Make Law Better provides a growing list of international legal industry forward-thinkers willing to aid leaders in law who are facing challenges as the coronavirus pandemic unfolds.

We are ready to help.

My Resource Offerings

Please remember to avail yourself of articles, blog posts, and tips and tools on my site, This material may help to inspire, support, sustain and even grow your law firm, law company and/or legal practice in the days, weeks, months and years ahead.

I hope these supports and resources – there will be more to come – will be of help to you during this challenging time for us all.

And if you need assistance now or ever, I’m ready to offer a sanitized hand.

Heather Suttie is widely acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

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