Daring to be one-of-one rather than one-of-many makes for better business.
My podcast with Sam Gaylord of The Law Practice Doctor covers how daring to be distinctly different and one-of-one rather than one-of-many makes for better business.
Our conversation touches on how to:
- uncover and establish your unique brand traits
- work around fear and resistance
- support your brand through marketing tactics that lead to becoming better known
- leverage brand traits to appeal to current and prospective clients
These tactics work for law firms of all sizes from global to solo.
Sam Gaylord is Managing Partner at Gaylord Popp, LLC in Trenton, New Jersey. He practices in the areas of workers’ compensation, Social Security Disability, Medicare Set Aside claims, and pension appeals.
For fun — and because he’s very good at it — he hosts The Law Practice Doctor, a series of podcasts that provides lawyers with easy, practical and profitable ways to grow their legal practices and still have a life.
Heather Suttie is an internationally recognized legal market strategy and management consultant to leaders of premier law firms and legal service providers worldwide.
For 25 years, she has accelerated performance within law firms and legal service businesses — Global to Solo | BigLaw to NewLaw — by providing consultative direction on legal business strategy, market strategy, management strategy, and client strategy. The result is a distinctive one-of-one legal market position and sustained competitive advantage culminating in greater market share, revenue and profits.