Please ensure Javascript is enabled for purposes of website accessibility

Market Distinction Makes for Better Business: Podcast

Daring to be one of one rather than one of many makes for better business.

My podcast with Sam Gaylord of The Law Practice Doctor covers how daring to be distinctly different and one-of-one rather than one-of-many makes for better business.

Our conversation touches on how to:

  • uncover and establish your unique brand traits
  • work around fear and resistance
  • support your brand through marketing tactics that lead to becoming better known
  • leverage brand traits to appeal to current and prospective clients

These tactics work for law firms of all sizes from global to solo.

Sam Gaylord is Managing Partner at Gaylord Popp, LLC in Trenton, New Jersey. He practices in the areas of workers’ compensation, Social Security Disability, Medicare Set Aside claims, and pension appeals.

For fun — and because he’s very good at it — he hosts The Law Practice Doctor, a series of podcasts that provides lawyers with easy, practical and profitable ways to grow their legal practices and still have a life.

Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

Leave a Reply

Your email address will not be published. Required fields are marked *

Register for Updates

Enter your email address to receive Insights