Articles

Wooing Clients: From The Globe and Mail

From surf lessons to virtual chocolate making, law firms get creative to woo clients. By Christine Dobby – Corporate Law Reporter, The Globe and Mail The article, published October 23, 2020 and in which I…

Delivering Value Matters More Now

How ‘surprise and delight’ boosts your brand and bottom line. While the common denominator of pickles, French fries and apples would appear to be food, McClure’s Pickles, Five Guys Burgers & Fries,…

Restructuring Legal Markets: Brace Yourself

Global response to COVID-19 proves false the notion that change is slow. When push comes to shove, restructuring happens fast. For many professionals in the legal market, the beginning of the end…

Legal Market Rebirth

Now is when legal service providers must embrace how business works and align accordingly. If anything good is to come from the global pandemic, it’s a rebirth opportunity that enables legal service…

Message of Support

Offering a helping hand. To all my friends, colleagues, clients, acquaintances, readers – no matter how we know each other and even if we have yet to meet – I hope that…

Legal Marketing Now

Helping others is the greatest act of legal marketing you will ever do.

The Next Decade of Legal Services — Part 1 — Embracing Law Market Change

Four “first principles” of change to expect in the coming decade. Change is the law of life. And those who look only to the past or present are certain to miss the…

The Next Decade of Legal Services — Part 2 — Managing Law Market Change

To remain relevant and solvent, we must quit admiring problems and instead tackle and fix them. In The Next Decade of Legal Services – Part 1 – Embracing Law Market Change, we discussed…

2019: A Little Light Reading

My top five articles from 2019. If you have nothing better to do over the Holidays – and I sincerely hope you do – these five articles may provide a little light…

Commoditizing Legal Services

When many law firms are as fungible as peanut butter, savvy productization and exemplary service are differentiators. One of the most significant trends brought to the legal market by alternative law companies…

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