Articles

The Law Society of Upper Canada could learn a thing or two from Canada’s top law firm brands.

Still on the fence about whether your law firm should be on social media? Maybe you’re a mugwump.

Why building a strong brand identity and cleaving to it makes all the difference especially in a changing market.

Will online self-promotion and marketing make the legal directory obsolete? Let’s hope so.

Show your clients some love all year round.

Culling clients is critical to getting work you want.

This expression means having the boldness to be your unique self. Audacity pays big benefits.

Chasing after new clients is not nearly as important as keeping your best clients happy.

Short, succinct and relevant communications are what clients want — not intellectual showboating.

Social media has been upon us for a while and it’s here to stay.

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