Articles

Law Firm Show Dogs — Different Breed of Cat

Have you ever watched a professional show dog in action? They’re a different breed of cat. Even when not competing, they display a kind of presence that could not belong to any…

Marketing the Future State

Lawyers fear competition from AI, but leveraging this technology can be a game-changer. “I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever…

Legal Market Competition — Do the Math

A simplified history of today’s Big Four and how they add to the competitive legal services market. Today’s Big Four – Deloitte, PwC, EY and KPMG – are the largest global professional services firms offering…

Canadian Legal Market Merger Implications

Mergers in the Canadian legal market will be impactful for years to come. For years, international legal behemoth, DLA Piper, has been courting a number of Canadian law firms looking for a…

How Pricing and Business Development Intersect

With much in common, it’s not surprise that pricing and business development cross paths. Pricing can be an unnerving topic leading to awkward conversations. For many people in the legal services field,…

The Fickle File Fairy

Finding your own work beats reliance on a fair-weather friend. If you think that work will continue to magically appear on your desk without your helping it land there, you are in…

Change Horses

To change horses in midstream means making a major alteration when a course has been set and action is underway. “Changing horses” can be daunting. But better that than clinging to something…

What’s Your Plan?

Now that we’re into a new year, how are your plans shaping up for 2015? Last year, a Managing Partner Forum survey showed that of the 120 US managing partners who responded,…

The Gift of Client Feedback

Clients are vital to the business success of every lawyer, and asking for their thoughts and opinions signals that they matter. In addition, letting clients know that you will act or have…

Law Firm Website Reference Guide

A website is a law firm’s number one marketing vehicle — equal parts front office, information source, and publicity machine. As a result, your site should be the primary focus of your marketing…

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