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Ditch The Billable Hour!

Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm

Shaun Jardine, solicitor, former law firm CEO and now, author, has hatched his new book, Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm.

Shaun explains why lawyers and law firms need to shift from time-based billing to value-based pricing (VBP), and provides a wealth of deep yet entertaining insights and tools on how to do it.

Value-based pricing is a smart business strategy that I have endorsed forever and provided to clients for years.

This is why my advice that lawyers need to “be a farmer, not a hunter” to nurture relationships and convert targeted prospects into clients is included within Shaun’s book.

About the Book

Ditch The Billable Hour! dives deeply into value-based pricing for the legal services industry and offers real-world expertise, advice, and perspectives into all aspects of value-based pricing for the legal industry.

In his fun (cartoons!) and highly engaging, conversational-style book, Shaun and other bright minds who are forward-thinking and influential legal marketing thought leaders discuss:

  • What clients truly value.
  • How to have conversations to establish the value that lawyers create.
  • How to price and capture a share of that value.
  • How to create pricing options that give clients choice.
  • How to lead and implement the change to make value-based pricing a reality.

Ditch the Billable Hour! includes learning resources, how-to’s, tips, and practical exercises.

About the Author 

Shaun Jardine, a solicitor (now non-practising) and former CEO of a top 250 law firm, has unique insight into what makes law firms tick.

Shaun founded his consultancy business – Big Yellow Penguin – in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value-based pricing, to make their futures more secure, both financially and operationally, and enjoy practising their craft again.

Heather Suttie is acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

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