Digital legal marketing has never been more critical than in the last couple of years, and will grow in importance over time.
Learn about the value of your website and social media vehicles, as well as how to add to their value, capitalize on them, and realize return on investment.
On Tuesday, March 8, 2022, 12:00-1:30 p.m. (PT), I will present Digital Legal Marketing: Websites and Social Media.
Discussion will focus on keys to success that include:
- Why your website is your #1 marketing vehicle and #1 intellectual property asset, and how it can increase in value.
- Why and how your website should support and serve you for life.
- How to create a digital presence that enables qualified prospective and current clients to see themselves working with you while also having a point of reference to which they can refer others.
- Why content is king, search engine optimization is queen, and how you can do both yourself.
The Value of a Strong Digital Presence
A solid, client-facing website is the cornerstone of your online profile. A strong social media presence is your second highest profile builder since it supports your website and is a key feature of your online identity.
A strong digital profile can enhance your position in the legal market and, as a result, enable greater and more consistent revenue generation.
Register now until March 4, 2022.
This interactive webinar is hosted by the General Practice, Solo and Small Firm Section of the Canadian Bar Association of British Columbia.
Heather Suttie is an internationally recognized legal market strategy and management consultant to leaders of premier law firms and legal service providers worldwide.
For 25 years, she has accelerated performance within law firms and legal service businesses — Global to Solo | BigLaw to NewLaw — by providing consultative direction on legal business strategy, market strategy, management strategy, and client strategy. The result is a distinctive one-of-one legal market position and sustained competitive advantage culminating in greater market share, revenue and profits.