Legal market differentiation has never been more important than it is right now.
Niche and micro-niche practices are differentiators that enable one-of-one positioning in the legal market.
On Tuesday, December 7, 2021, 12:00-1:30 p.m. ET, I will be among a trio of presenters for Creating a Micro-Niche for Your Law Practice and Services.
I will discuss keys to success that include:
- Embracing market needs and client demands
- Tightly targeted specialized offerings and outstanding service – as defined by your clients
- Value-based and market-oriented business mentality and methods
The Value of Niche and Micro-Niche Practices
Successful niche and micro-niche practices require wall-like boundary setting, grit, and declining work that is not in your wheelhouse. Walls enable doorways, determination underpins resolve, and while “no” is a complete sentence, it opens opportunities for referrals and reciprocity.
This is why niche and micro-niche practices work for solo lawyers as well as those working within a law firm setting.
In addition to sharing advice on developing niche and micro-niche practices, you will also hear about clients who have achieved one-of-one legal market distinction and are go-to’s for their particular brand of expertise.
These lawyers have – among other achievements – attracted more work from better clients, healthier work styles and more leisure time, seen a revenue increase of up to 1,100 per cent, and fast-tracked to the bench.
This webinar is part of the Canadian Bar Association’s Solutions Series.
Heather Suttie is an internationally recognized legal market strategy and management consultant to leaders of premier law firms and legal service providers worldwide.
For 25 years, she has accelerated performance within law firms and legal service businesses — Global to Solo | BigLaw to NewLaw — by providing consultative direction on legal business strategy, market strategy, management strategy, and client strategy. The result is a distinctive one-of-one legal market position and sustained competitive advantage culminating in greater market share, revenue and profits.