Creating a Law Practice Micro Niche: Webinar

Legal market differentiation has never been more important than it is right now.

Niche and micro-niche practices are differentiators that enable one-of-one positioning in the legal market.

Webinar Presentation

On Tuesday, December 7, 2021, 12:00-1:30 p.m. ET, I will be among a trio of presenters for Creating a Micro-Niche for Your Law Practice and Services.

I will discuss keys to success that include:

• Embracing market needs and client demands
• Tightly targeted specialized offerings and outstanding service – as defined by your clients
• Value-based and market-oriented business mentality and methods

The Value of Niche and Micro-Niche Practices

Successful niche and micro-niche practices require wall-like boundary setting, grit, and declining work that is not in your wheelhouse. Walls enable doorways, determination underpins resolve, and while “no” is a complete sentence, it opens opportunities for referrals and reciprocity.

This is why niche and micro-niche practices work for solo lawyers as well as those working within a law firm setting.

In addition to sharing advice on developing niche and micro-niche practices, you will also hear about clients who have achieved one-of-one legal market distinction and are go-to’s for their particular brand of expertise.

These lawyers have – among other achievements – attracted more work from better clients, healthier work styles and more leisure time, seen a revenue increase of up to 1,100 per cent, and fast-tracked to the bench.

Learn more and sign up.

This webinar is part of the Canadian Bar Association’s Solutions Series.