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Changing Go-to-Market Strategy: Podcast

Changing Go-to-Market Strategy: Podcast.

It’s my great pleasure to join Steven Pulver for a lively, honest and fully transparent* conversation on The Legal Innovation Talks Podcast.

The podcast, also available on Apple Podcasts and Spotify, is a facet of The Legal Innovation Council.

Go-to-Market Strategy

Our topic focuses on go-to-market strategy for law firms and legal professionals during the current pandemic as well as the fast-changing future.

We also enjoy sidebars about how I came to be one-of-one and a go-to for working alongside law firms, legal companies and individual lawyers helping them differentiate and position in critical markets, build profile, and develop sustained business with key clients who value their offerings. And, how this enables legal service providers to thrive professionally, and results in their achievement of healthy revenues and profits.

Conversation Touch Points

Our 30-minute conversation references two articles of mine: How to Get Out of Your Own Way, written in September 2019 for Attorney at Work — that, to my surprise, continues to be a roaring hit — and Restructuring Legal Markets: Brace Yourself, a July 2020 opinion editorial for Canadian Lawyer that resonates positively for some and is a teeth-gritting read for others.

The Legal Innovation Council

The Legal Innovation Council (LIC) is the world’s first innovation council mandated solely on the legal industry. LIC is a collective of the top legal innovators from around the globe working together to establish thought leadership, new paradigms in legal design thinking, and innovative solutions to the world’s largest legal problems. I’m privileged to be a member.

The Legal Innovation Talks Podcast provides a forum for legal thought leaders from around the world to express their ideas and lessons. The podcast is hosted by Steven Pulver, a founder of a legal technology company known as MinuteBox.

Steven, along with Daniel Levine and Sean Bernstein, co-founders of MinuteBox, are also the creators of the Legal Innovation Summit at Fireside, an annual, invitation only, off the grid, all-inclusive retreat for 450 of the world’s most inspiring innovators, investors and influencers.

*Transparency in our ‘real world’ podcast conversation is evidenced by a dog barking outside Steven’s window and sirens wailing outside mine. And that we both laugh.

Heather Suttie is widely acknowledged as one of the world’s leading authorities on legal market strategy and management of legal services firms.

For 25 years, she has advised leaders of premier law firms and legal service providers worldwide — Global to Solo | BigLaw to NewLaw — on innovative strategies pertaining to business, markets, management, and clients.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective — To Win.

Reach her at +1.416.964.9607 or

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