Value

The Value Conversation

Legal services clients will define value during a conversation, but what they value is often not what you think it is. Unless you’re clairvoyant, you won’t know what a client values. Neither…

When Sales Becomes Value

The transition from enabling sales to providing value requires that you stop being a hunter, and instead, think and act like a farmer. There’s a peculiar notion within traditional law firms that…

Data Matters for Legal Market Growth

Data is key to solid returns and commercial results. Otherwise, you’re gambling. The legal market stands to make better decisions for continued growth using data instead of instinct, and will reap stronger…

Legal Market Positioning is Key to Building Back Strong

While the pandemic’s first year slammed the world for the worst, it’s upending the legal services market for the better. A one-of-one legal market position leverages two key factors: brand differentiation and market…

Being Superhuman

How character, trust and faith win hearts, minds and legal market share. “If we’ve learned anything from this pandemic, it’s that we’ve had to shed our professional armour and get real,” said…

Delivering Value Matters More Now

How ‘surprise and delight’ boosts your brand and bottom line. While the common denominator of pickles, French fries and apples would appear to be food, McClure’s Pickles, Five Guys Burgers & Fries,…

Commoditizing Legal Services

When many law firms are as fungible as peanut butter, savvy productization and exemplary service are differentiators. One of the most significant trends brought to the legal market by alternative law companies…

Big Four’s Big Bite

The Big Four’s advancement into legal services will result in blood in the water for territorial law firms. “Just when you thought it was safe to go back in the water …”…

Fighting for Law Firm Dollars

Outsourcing some of the old “full service” model allows marketing departments to work within shrinking budgets. Continuing pressure for value and intense focus on profit is resulting in tightened controls and reduction…

25 Secrets to Success with Alternative Fee Arrangements

LegalTrek has released its latest eBook, 25 Secrets to Success with Alternative Fee Arrangements. This eBook discusses innovations around fees that are reshaping the legal industry, and will help you navigate through various types of…

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