Reputation Management

Welcome Your Ambassadors

Your people are your ambassadors. Every last one of them can and will directly influence if and how clients interact with your law firm or legal services entity. Taking a personal approach…

Where the rubber meets the road in a post-recession marketplace. Do you remember the DMC-12? Better known as the DeLorean, this iconic car with gull-wing doors and steel-paneled, fibreglass body was produced…

Change Horses

To change horses in midstream means making a major alteration when a course has been set and action is underway. “Changing horses” can be daunting. But better that than clinging to something…

The Lean Law Reckoning

If you thought the legal industry was competitive before, brace yourself for what happens next. Unless you’ve had your head stuck in the sand, it would be hard to ignore that this…

Bios That Mean Business

While your bio is about you, it must appeal to people you want to attract. It’s probably fair to say that most lawyer bios are not the scintillating stuff of best-sellers or…

Name Plus Reputation Equals Brand

The Law Society of Upper Canada could learn a thing or two from Canada’s top law firm brands. Earlier this year, an idea was floated to give the Law Society of Upper…

Marketing Need Not be an Expensive Endeavour

Straight talk on tip sheets, bios, and sales. By Daryl-Lynn Carlson, Law Times, November 2007 There are numerous ways to bolster a firm’s marketing initiatives without blowing the budget, say marketing specialists….