Reputation Management

Welcome Your Ambassadors

Your people are your ambassadors. Every last one of them can and will directly influence if and how clients interact with your law firm or legal services entity.

Rebranding Lawyers

Where the rubber meets the road in a post-recession marketplace.

Change Horses

“Changing horses” can be daunting. But better that than clinging to something that isn’t working.

The Lean Law Reckoning

If you thought the legal industry was competitive before, brace yourself for what happens next.

Bios That Mean Business

While your bio is about you, it must appeal to people you want to attract.

Name Plus Reputation Equals Brand

The Law Society of Upper Canada could learn a thing or two from Canada’s top law firm brands.

Marketing Need Not be an Expensive Endeavour

Straight talk on tip sheets, bios, and sales.