Marketing Plans

Modern Approaches to Networking: Webinar

All relationships worth having need to be nurtured, developed and leveraged. This is why networking is an important key skill. Learn how to network effectively while working remotely, add value to your…

The Constipated Tortoise

Creating legal marketing content can be hard work and slow going, making you feel like a constipated tortoise. Law firms have reams of content generated by lawyers, a number of whom have…

Change Horses

To change horses in midstream means making a major alteration when a course has been set and action is underway. “Changing horses” can be daunting. But better that than clinging to something…

What’s Your Plan?

Now that we’re into a new year, how are your plans shaping up for 2015? Last year, a Managing Partner Forum survey showed that of the 120 US managing partners who responded,…

Legal Marketing On A Budget

Legal marketing on a budget can be a challenge. So when LexisNexis launched the highly successful Lexis Practice Advisor℠ Canada (LPAC) in Spring 2014, I felt privileged to contribute thoughts on budget-savvy legal…

12 Questions – A Personal Checklist for Business Development

This checklist helps create a do-able business development action plan for all lawyers. Originally designed for a Law Society of Ontario CPD-accredited presentation for women lawyers at University of Toronto, Faculty of…

Social Media Mugwumpery

Still on the fence about whether your law firm should be on social media? Maybe you’re a mugwump. Are you a mugwump? Someone so neutral that you’re determined to sit on the…

Get Smart on Media

Short, succinct and relevant communications are what clients want — not intellectual showboating. If you’re of a certain vintage, you’ll likely remember the show Get Smart. This was a comedy that aired…