Market Strategy

Where Do We Go From Here: Solo and Small Law Firm Webinar

Thriving in a Post-Pandemic Legal Market. Response to the global pandemic has proven false the notion that change is difficult and slow. When push comes to shove, change happens easily and fast….

Recreating the Legal Ecosystem

This is the year when legal service providers with moxie will take huge steps to advance their market position by investing in clients and themselves. Those who are timid will sit on their hands and lose ground to the competition.

Our Future is Forward

As we look forward to 2021, my top 10 think pieces from 2020.

Positioning in the Legal Market Now

A customized combination of four key components enables a firm, company or individual to position as one of one rather than one of many.

Wooing Clients: From The Globe and Mail

From surf lessons to virtual chocolate making, law firms get creative to woo clients.

Delivering Value Matters More Now

How ‘surprise and delight’ boosts your brand and bottom line.

Legal Markets and Marketing – Coffee Chats

What Next? Legal Markets and Marketing – Now and Future.

Changing Go-to-Market Strategy: Podcast

It’s my great pleasure to join Steven Pulver for a lively, honest and fully transparent* conversation on The Legal Innovation Talks Podcast.

Restructuring Legal Markets: Brace Yourself

For many professionals in the legal market, the beginning of the end starts now. For some, it will be their own damn fault. For others, it won’t and they’ll suffer collateral damage.

Legal Market Rebirth

Now is when legal service providers must embrace how business works and align accordingly.

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