Market Strategy

2025 Review — 2026 Preview

My 2025 Review is a collection of legal market strategy columns and commentaries, and interviews and speaking engagements as well as a Preview of 2026.

Top Western Canadian Law Firms 2025-26

Top Western Canadian Law Firms 2025-26 recognizes exceptional law firms in Canada’s western regions. As a proud Canadian and subject matter expert, I contribute legal market insight.

Artificial intelligence, pricing, and transience of the legal service sector’s workforce will cause the traditional law firm pyramid structure to rollover like an upending iceberg, and by 2030, global legal services will operate much differently than they do now.

The Legal Market Intersection of Artificial Intelligence, Business Development, and Measurable Growth

Artificial intelligence is impacting how lawyers market themselves and grow their practice. However, it’s wise to first consider if and how AI tactics can fulfill business development strategies that convert to achieving a measurable growth objective.

Fearless — A Required State of Being

The global legal services market needs optimistic contrarians: strong people who think fast and clearly, and whose actions are decisive and fearless.

Big Four Fear is Unfounded

Fearmongering and fretting about impacts of the Big Four on the legal services sector are the equivalent of tilting at windmills and just as pointless.

Inuksuit and Invention

2024 was a year of inuksuit and invention. In 2025, I expect acceleration of inuksuk-like signals across global legal markets that present as thoughts, events, and repercussions all of which spark inventive action.

Artificial Intelligence, Law Firms, and the Marx Brothers

Histrionics around artificial intelligence and its impact on legal services is as nonsensical as a crazy collision between a couple of Marx Brothers movies. Wacky, zany, and clear over the top.

Stratospheric Strategy Success — Eclipsing Mediocre to Meteoric

Stratospheric success is ignited when four key pillars of strategy are crisply defined, dovetail to one another, and supportive tactics for each are clearly communicated, ruthlessly executed, and delivered in logical sequence within non-elastic time limits.

Innovative Strategies for Legal Business and Practice Management

I am chairing two webinars this spring that focus on innovative strategies for legal business and practice management.

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