Market Positioning

Suttie. Legal Market Strategy and Management Consulting

After 25 years, it’s time for an upgrade. My legal market position has been primed for an overhaul for the past few years. Perhaps a more elegant description might be a revival…

Digital Legal Marketing: Webinar

Digital legal marketing has never been more critical than in the last couple of years, and will grow in importance over time. Learn about the value of your website and social media…

Legal Market Positioning is Key to Building Back Strong

While the pandemic’s first year slammed the world for the worst, it’s upending the legal services market for the better. A one-of-one legal market position leverages two key factors: brand differentiation and market…

Positioning in the Legal Market Now

A customized combination of four key components enables a firm, company or individual to position as one-of-one rather than one-of-many. If money were no object, how would you position for success? Given…

Legal Markets and Marketing – Coffee Chats

What Next? Legal Markets and Marketing – Now and Future. The Canadian Bar Association’s Coffee in the Times of COVID is a weekly online gathering of small groups of young lawyers and/or…

Changing Go-to-Market Strategy: Podcast

Changing Go-to-Market Strategy: Podcast. It’s my great pleasure to join Steven Pulver for a lively, honest and fully transparent* conversation on The Legal Innovation Talks Podcast. The podcast, also available on Apple…

The Next Decade of Legal Services — Part 2 — Managing Law Market Change

To remain relevant and solvent, we must quit admiring problems and instead tackle and fix them. In The Next Decade of Legal Services – Part 1 – Embracing Law Market Change, we discussed…

Big Four’s Next Big Bite

Blood is in the water as professional services firms eat into global legal markets. What can law firms do about it? While traditional law firms may believe that technology and non-traditional legal…

The Value of Legal Market Positioning

Definitive legal market positioning leads to an authoritative brand. Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your…

Lawyers, Lemons and Lemmings

Differentiation creates value proposition in legal markets. Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. When leading an exercise in differentiation at…

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