Market Positioning

Fearless — A Required State of Being

The global legal services market needs optimistic contrarians: strong people who think fast and clearly, and whose actions are decisive and fearless.

Big Four Fear is Unfounded

Fearmongering and fretting about impacts of the Big Four on the legal services sector are the equivalent of tilting at windmills and just as pointless.

Strategic Growth in the Legal Services Market — Expansion or Contraction?

Strategic and profitable growth through either expansion or contraction is crucial to securing and leveraging your future success and solvency in the legal services market. Part Two of a two-part series on Strategic Growth in the Legal Services Market and the foundation for the second half of my September 2024 keynote address to the Alberta Civil Trial Lawyers Association’s Masterclass in Calgary.

Strategic Growth in the Legal Services Market — What’s Next? How Do We Cope?

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller, Ferris Bueller’s Day Off. Part One of a two-part series on Strategic Growth in the Legal Services Market and the foundation for the first half of my September 2024 keynote address to the Alberta Civil Trial Lawyers Association’s Masterclass in Calgary.

Artificial Intelligence, Law Firms, and the Marx Brothers

Histrionics around artificial intelligence and its impact on legal services is as nonsensical as a crazy collision between a couple of Marx Brothers movies. Wacky, zany, and clear over the top.

Stratospheric Strategy Success — Eclipsing Mediocre to Meteoric

Stratospheric success is ignited when four key pillars of strategy are crisply defined, dovetail to one another, and supportive tactics for each are clearly communicated, ruthlessly executed, and delivered in logical sequence within non-elastic time limits.

Law Firm Failures — The New Normal?

“Legal service is a business; run it that way” has been my mantra forever. It’s fair warning to take care of your law firm’s business or find yourself out of it.

One and Only

The winning strategy of being one of one drives value and growth. Be distinct. Stop competing. Own your market. These are the hallmarks of smart and sustainable business.

Suttie. Legal Market Strategy and Management Consulting

I have repositioned my practice to Legal Market Strategy and Management Consulting, and rebranded as Suttie. — bold with a period because I know who I am.

Digital Legal Marketing: Webinar

Digital legal marketing has never been more critical than in the last couple of years, and will grow in importance over time.

1 2 3 4 5