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Market Positioning

Strategic Growth in the Legal Services Market — What’s Next? How Do We Cope?

This is Part One of a two-part series on Strategic Growth in the Legal Services Market and the foundation for the first half of my September 2024 keynote address to the Alberta Civil Trial Lawyers Association’s Masterclass conference in Calgary.

Artificial Intelligence, Law Firms, and the Marx Brothers

Histrionics around Artificial Intelligence and its impact on legal services is as nonsensical as a crazy collision between a couple of Marx Brothers movies. Wacky, zany, and clear over the top.

Stratospheric Strategy Success — Eclipsing Mediocre to Meteoric

Stratospheric success is ignited when four key pillars of strategy are crisply defined, dovetail to one another, and supportive tactics for each are clearly communicated, ruthlessly executed, and delivered in logical sequence within non-elastic time limits.

Law Firm Failures — The New Normal?

“Legal service is a business; run it that way” has been my mantra forever. It’s fair warning to take care of your law firm’s business or find yourself out of it.  

One and Only

The winning strategy of being one of one drives value and growth. Be distinct. Stop competing. Own your market. These are the hallmarks of smart and sustainable business.

Suttie. Legal Market Strategy and Management Consulting

I have repositioned my practice to Legal Market Strategy and Management Consulting, and rebranded as Suttie. — bold with a period because I know who I am.

Digital Legal Marketing: Webinar

Digital legal marketing has never been more critical than in the last couple of years, and will grow in importance over time.

Legal Market Positioning is Key to Building Back Strong

While the pandemic’s first year slammed the world for the worst, it upended the legal services market for the better.

Positioning in the Legal Market Now

A customized combination of four key components enables a firm, company or individual to position as one of one rather than one of many.

Legal Markets and Marketing – Coffee Chats

What Next? Legal Markets and Marketing – Now and Future.

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