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Business Development

The Legal Market Intersection of Artificial Intelligence, Business Development, and Measurable Growth

Artificial intelligence is impacting how lawyers market themselves and grow their practice. However, it’s wise to first consider if and how AI tactics can fulfill business development strategies that convert to achieving a measurable growth objective.

The Value Conversation

Legal services clients will define value during a conversation, but what they value is often not what you think it is.

Modern Approaches to Networking: Webinar

All relationships worth having need to be nurtured, developed and leveraged. This is why networking is an important key skill.

When Sales Becomes Value

The transition from enabling sales to providing value requires that you stop being a hunter, and instead, think and act like a farmer.

Creating a Law Practice Micro Niche: Webinar

Niche and micro-niche practices are differentiators that enable one-of-one positioning in the legal market.

Managing the Client Connection Challenge

Good client management works hand-in-glove with cultivating a vibrant practice – and requires diligent execution on savvy business development techniques.

Delivering Value Matters More Now

How ‘surprise and delight’ boosts your brand and bottom line.

Legal Marketing Now

Helping others is the greatest act of legal marketing you will ever do.

When Silence is Deafening

The appalling continuation of client neglect.

Embrace the Rebels

Law firms risk market erosion by ignoring the audacious in their ranks.

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