Brand Development

Creating a Law Practice Micro Niche: Webinar

Legal market differentiation has never been more important than it is right now. Niche and micro-niche practices are differentiators that enable one-of-one positioning in the legal market. Webinar Presentation On Tuesday, December…

Being Superhuman

How character, trust and faith win hearts, minds and legal market share. “If we’ve learned anything from this pandemic, it’s that we’ve had to shed our professional armour and get real,” said…

The Value of Legal Market Positioning

Definitive legal market positioning leads to an authoritative brand. Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your…

Lawyers, Lemons and Lemmings

Differentiation creates value proposition in legal markets. Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. When leading an exercise in differentiation at…

Market Distinction Makes for Better Business: Podcast

Daring to be one-of-one rather than one-of-many makes for better business. My podcast with Sam Gaylord of The Law Practice Doctor covers how daring to be distinctly different and one-of-one rather than…

The End of Full Service

It’s survival of the specialized as full service firms face competitive pressure from all sides. Fierce pressure on large and mid-size domestic law firms is coming from all sides and fronts –…

Rebranding Lawyers

Where the rubber meets the road in a post-recession marketplace. Do you remember the DMC-12? Better known as the DeLorean, this iconic car with gull-wing doors and steel-paneled, fibreglass body was produced…

The Constipated Tortoise

Creating legal marketing content can be hard work and slow going, making you feel like a constipated tortoise. Law firms have reams of content generated by lawyers, a number of whom have…

Law Firm Show Dogs — Different Breed of Cat

Have you ever watched a professional show dog in action? They’re a different breed of cat. Even when not competing, they display a kind of presence that could not belong to any…

Brand Advertising Done Right

Advertising is expensive, but boosts your profile fast. Done right, advertising can be foundational for building your brand even though return on investment can sometimes be tough to measure. Basically, there are…

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