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  • Big Four’s Next Big Bite
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    Big Four’s Next Big Bite

    Blood is in the water as professional services firms eat into global legal markets. What can law firms do about it?  by Heather Suttie, Canadian Lawyer, July 2019; reprinted in The Dialogue on Remaking Law Firms, July 2019 While traditional law firms may believe that technology and non-traditional legal companies are the biggest competitive threats, none...

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  • Legal Gets a Mulligan
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    Legal Gets a Mulligan

     A chance to do-over a now expected legal service approach  by Heather Suttie, Canadian Lawyer, May 2019; reprinted in The Dialogue on Remaking Law Firms, May 2019 Travel time between Atlanta and Augusta is only a couple of hours, but during the second week of April 2019 when the Legal Marketing Association’s international conference and the Masters Go...

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  • The Value of Legal Market Positioning
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    The Value of Legal Market Positioning

    Definitive legal market positioning leads to an authoritative brand. by Heather Suttie, Canadian Lawyer, March 2019; reprinted in The Dialogue on Remaking Law Firms, March 2019 and The Law Office Management Association (TLOMA) newsletter, May 2019 Being everything to everyone means you’re nothing to no one. This is why your legal market position is cri...

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  • No ‘Alternatives’ Anymore
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    No ‘Alternatives’ Anymore

    Global legal services demand continuous transformation and collaboration, not divisiveness By Heather Suttie, Lexpert, January/February 2019; reprinted in The Dialogue on Remaking Law Firms, February 2019 and The Law Office Management Association (TLOMA) newsletter, March 2019 There are no “alternative” legal service providers anymore. This is because...

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  • Lawyers, Lemons and Lemmings
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    Lawyers, Lemons and Lemmings

    Differentiation creates value proposition in legal markets  By Heather Suttie, Lexpert, September/October 2018; reprinted in The Dialogue on Remaking Law Firms, October 2017 and The Law Office Management Association (TLOMA) newsletter, November 2017 Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. ...

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