Archives

  • The Value of Legal Market Positioning
    Started by

    The Value of Legal Market Positioning

    Definitive legal market positioning leads to an authoritative brand. by Heather Suttie, Canadian Lawyer, March 2019 Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your brand is key to thriving. Legal market positioning is foundational to business success. However, many leg...

    Continue reading »

  • No ‘Alternatives’ Anymore
    Started by

    No ‘Alternatives’ Anymore

    Global legal services demand continuous transformation and collaboration, not divisiveness By Heather Suttie, Lexpert, January/February 2019; reprinted in The Dialogue on Remaking Law Firms, February 2019 and The Law Office Management Association (TLOMA) newsletter, March 2019 There are no “alternative” legal service providers anymore. This is because...

    Continue reading »

  • Lawyers, Lemons and Lemmings
    Started by

    Lawyers, Lemons and Lemmings

    Differentiation creates value proposition in legal markets  By Heather Suttie, Lexpert, September/October 2018; reprinted in The Dialogue on Remaking Law Firms, October 2017 and The Law Office Management Association (TLOMA) newsletter, November 2017 Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. ...

    Continue reading »

  • Toward Industry Alignment
    Started by

    Toward Industry Alignment

    Legal practice shifts cautiously toward sector structure  By Heather Suttie, Lexpert, June 2018; reprinted in The Dialogue on Remaking Law Firms, July 2018 For many law firms, the days of being everything to everyone have been gone for some time. Global legal practices are coming to grips with aligning services by industry, while Canadian law firms have y...

    Continue reading »

  • Reckoning and Retooling
    Started by

    Reckoning and Retooling

    Law firm change management means having difficult conversations, and empowering business development professionals  By Heather Suttie, Lexpert, March/April 2018; reprinted in The Dialogue on Remaking Law Firms, April 2018 A senior partner who has practiced law for 45 years recently observed to me, “The traditional firm pressures are huge. A few big fail...

    Continue reading »