Legal Marketing


Business Development Consulting

Proven results helping lawyers increase brand recognition, market share, revenues and profits.

Connecting Dots

I am an internationally recognized legal marketing and business development consultant.

I work with law firms, law companies and lawyers — Global to Solo — BigLaw to NewLaw — helping them thrive in the evolving legal industry by claiming a distinctive position and sustained competitive advantage resulting in greater market share, revenue and profits.

Since 2001, I have enabled lawyers to win more than $720 million in new business and help them connect the dots to:

• Acquire more clients by identifying new business opportunities.

• Deepen relationships with current clients by expanding business and cross-selling connections.

Increase profitability by shortening the sales cycle and boosting win-rates.

Gain greater market share, build firm, service and individual profiles, and leverage client relationships.

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  • Commoditizing Legal Services

    Commoditizing Legal Services

    When many law firms are as fungible as peanut butter, savvy productization and exemplary service are differentiators. by Heather Suttie, Canadian Lawyer, November 2019; reprinted in The Dialogue on Remaking Law Firms One of the most significant trends brought to the legal market by alternative law companies is the variety of delivery methods that make legal services less […]

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  • Legal Market Strategies for Uncertain Times

    Legal Market Strategies for Uncertain Times

    Why client service interviews are an innovative tactic.  by Heather Suttie, Canadian Lawyer, September 2019; reprinted in The Dialogue on Remaking Law Firms; and The Law Office Management Association (TLOMA) newsletter It’s said that wars are won by strategy and battles are won by tactics. If that’s the case, then uncertainty around upcoming international political events—Canada’s federal election, […]

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  • How to Get Out of Your Own Way

    How to Get Out of Your Own Way

    A first-person account of healing, restructuring and re-engineering a career – more than once. by Heather Suttie, Attorney at Work, August 2019; reprinted in The Law Office Management Association (TLOMA) newsletter We’ve all heard “the only constant is change” and “what doesn’t kill you, makes you stronger.” When these two aphorisms collide, things get tricky. […]

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