Legal Market Strategy and Management Consulting
LEGAL MARKET STRATEGY TO DRIVE GROWTH
Services Overview
I empower audacious law firms and legal service providers — Global to Solo | BigLaw to NewLaw — to achieve greater success in strategic markets that drive exponential growth, and dramatically increase revenue and profits. Here’s how:
Business Strategy
Business Strategy is the master plan: guiding principles of a law firm or legal service provider. It includes Strategy Development, Mergers and Acquisitions, Restructuring and Turnarounds, and Succession Plans.
Management Strategy
Management Strategy addresses organizational challenges and focuses on Interim Management, Independent Director, Reputation Management, and Change Management.
Keynote Presentations
Keynote presentations illuminate Business Strategy, Market Strategy, Management Strategy, and Client Strategy — bringing them to life, and customized for purpose, precision and outcomes.
Market Strategy
Market Strategy transforms business growth objectives into action. Both strategic and tactical, it pertains to Market Positioning, Industry Alignment, Brand Development, Marketing Plans, and Business Development.
Client Strategy
Client strategy is based on nurturing deep, trusted and steadfast relationships. Built on the bedrock of client care, client loyalty becomes embedded through Client Retention, Client Interviews, and Client Teams.
Global to Solo | BigLaw to NewLaw
HEATHER SUTTIE
What They Say
Heather has been retained for a number of key projects over the years. The most influential was the management of a high-profile advertising campaign in Canada, the United States, and South America to build brand awareness for Norton Rose’s entrance to these markets through mergers with Ogilvy Renault and Macleod Dixon. The dramatic market-changing effect helped propel Norton Rose to become one of the largest global legal practices and one of the top legal brands in Canada.
Lise Monette, Chief Markets Officer, Miller Thomson LLP; Former Global Head, Client Programs and Chief Marketing Officer, Norton Rose Fulbright Canada LLP
