Legal Marketing & Business Development Consulting
Proven results helping lawyers increase brand recognition, market share, revenues and profits.
I offer an independent mind and customized solutions to audacious lawyers who want change.
Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with a wide range of law firms and legal service providers — Global to Solo — BigLaw to NewLaw — helping them connect the dots to:
• Acquire more clients by identifying new business opportunities.
• Deepen relationships with current clients by expanding business and cross-selling connections.
• Increase profitability by shortening the sales cycle and boosting win-rates.
• Gain greater market share, build firm, service and individual profiles, and leverage client relationships.
14 JanThe year 2008 marked a global financial crisis that was considered the worst since the Great Depression of the 1930s. It also marked the end of the traditional law firm’s 20-year bull run. Now, a decade later, 2018 wi... 28 Aug“Kicking it old-school” means doing things the traditional way. Steeped in tradition, the legal profession is the epitome of old-school. Even though there are some traditions worth keeping, kicking out some of ...
Law firm change management means having difficult conversations, and empowering business development professionals By Heather Suttie, Lexpert, March/April 2018 A senior partner who has practiced law for 45 years recently observed to me, “The traditional firm pressures are huge. A few big failures and we will see radical transformation.” Nobody talks about law firm failures […]
Any relationship worth having deserves to be nurtured, so don’t duck client conversations about service By Heather Suttie, Lexpert, November 2017; reprinted in The Law Office Management Association (TLOMA) newsletter, December 2017 Corporate counsel are frustrated and some are angry. They expect their outside law firms to behave like business allies and are disappointed when […]
Law firms risk market erosion by ignoring the audacious in their ranks By Heather Suttie, Lexpert, September 2017; reprinted in The Law Office Management Association (TLOMA) newsletter, November 2017 A philosophy exam (likely mythical) is said to have posed a one-word question: “Why?” While one answer might be “Because,” any rebel worth their salt will respond […]