Legal Market Strategy &
Management Consulting
Proven results helping lawyers increase brand recognition, market share, revenues and profits.
Connecting Dots
I work with lawyers, law firms and legal service providers — Global to Solo — BigLaw to NewLaw — helping them thrive in the evolving legal industry by claiming a distinctive position and sustained competitive advantage resulting in greater market share, revenue and profits.
Specializing in legal marketing and business development, I have enabled lawyers to win more than $720 million in new business since 2001 and help them connect the dots to:
• Acquire more clients by identifying new business opportunities.
• Deepen relationships with current clients by expanding business and cross-selling connections.
• Increase profitability by shortening the sales cycle and boosting win-rates.
• Gain greater market share, build firm, service and individual profiles, and leverage client relationships.
Blog
01 Jan Legal Markets and Marketing: 10 Trends to Watch and Watch Out For in 2019
Last year turned out to be relatively good for many firms, at least financially. While it’s nice to have jingle in your jeans, a healthy financial year can result in a dangerous sense of indifference. Best to snap out...28 May Big Four’s Big Bite
“Just when you thought it was safe to go back in the water …” Thirty years ago, that was the tagline for Jaws 2, the 1978 second instalment to the iconic shark movie, Jaws, that three years earlier kept many movie ...
Articles
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Continue ReadingBig Four’s Next Big Bite
Blood is in the water as professional services firms eat into global legal markets. What can law firms do about it? by Heather Suttie, Canadian Lawyer, July 2019; reprinted in The Dialogue on Remaking Law Firms, July 2019 While traditional law firms may believe that technology and non-traditional legal companies are the biggest competitive threats, none […]
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Continue ReadingLegal Gets a Mulligan
A chance to do-over a now expected legal service approach by Heather Suttie, Canadian Lawyer, May 2019; reprinted in The Dialogue on Remaking Law Firms, May 2019 Travel time between Atlanta and Augusta is only a couple of hours, but during the second week of April 2019 when the Legal Marketing Association’s international conference and the […]
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Continue ReadingThe Value of Legal Market Positioning
Definitive legal market positioning leads to an authoritative brand. by Heather Suttie, Canadian Lawyer, March 2019; reprinted in The Dialogue on Remaking Law Firms, March 2019 and The Law Office Management Association (TLOMA) newsletter, May 2019 Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while […]