Legal Marketing & Business Development Consulting
Proven results helping lawyers increase brand recognition, market share, revenues and profits.
Connecting Dots
Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with lawyers, law firms and legal service providers — Global to Solo — BigLaw to NewLaw — helping them connect the dots to:
• Acquire more clients by identifying new business opportunities.
• Deepen relationships with current clients by expanding business and cross-selling connections.
• Increase profitability by shortening the sales cycle and boosting win-rates.
• Gain greater market share, build firm, service and individual profiles, and leverage client relationships.
Blog
01 Jan Legal Markets and Marketing: 10 Trends to Watch and Watch Out For in 2019
Last year turned out to be relatively good for many firms, at least financially. While it’s nice to have jingle in your jeans, a healthy financial year can result in a dangerous sense of indifference. Best to snap out...28 May Big Four’s Big Bite
“Just when you thought it was safe to go back in the water …” Thirty years ago, that was the tagline for Jaws 2, the 1978 second instalment to the iconic shark movie, Jaws, that three years earlier kept many movie ...
Articles
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Continue ReadingThe Value of Legal Market Positioning
Definitive legal market positioning leads to an authoritative brand. by Heather Suttie, Canadian Lawyer, March 2019 Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your brand is key to thriving. Legal market positioning is foundational to business success. However, many legal […]
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Continue ReadingNo ‘Alternatives’ Anymore
Global legal services demand continuous transformation and collaboration, not divisiveness By Heather Suttie, Lexpert, January/February 2019; reprinted in The Dialogue on Remaking Law Firms, February 2019 and The Law Office Management Association (TLOMA) newsletter, March 2019 There are no “alternative” legal service providers anymore. This is because lawyers and other professionals who provide legal services can be found […]
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Continue ReadingLawyers, Lemons and Lemmings
Differentiation creates value proposition in legal markets By Heather Suttie, Lexpert, September/October 2018; reprinted in The Dialogue on Remaking Law Firms, October 2017 and The Law Office Management Association (TLOMA) newsletter, November 2017 Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. When leading an exercise in differentiation […]