Legal Marketing & Business Development Consulting

Proven results helping lawyers increase brand recognition, market share, revenues and profits.

Connecting Dots

Connecting dots within the rapidly evolving legal industry requires insight to see patterns early and solve puzzles with speed.

Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with lawyers, law firms and legal service providers — Global to Solo — BigLaw to NewLaw — helping them connect the dots to:

• Acquire more clients by identifying new business opportunities.

• Deepen relationships with current clients by expanding business and cross-selling connections.

Increase profitability by shortening the sales cycle and boosting win-rates.

Gain greater market share, build firm, service and individual profiles, and leverage client relationships.

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Blog

Articles

  • Lawyers, Lemons and Lemmings

    Lawyers, Lemons and Lemmings

    Differentiation creates value proposition in legal markets  By Heather Suttie, Lexpert, September/October 2018; reprinted in The Dialogue on Remaking Law Firms, October 2017 and The Law Office Management Association (TLOMA) newsletter, November 2017 Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. When leading an exercise in differentiation […]

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  • Toward Industry Alignment

    Toward Industry Alignment

    Legal practice shifts cautiously toward sector structure  By Heather Suttie, Lexpert, June 2018; reprinted in The Dialogue on Remaking Law Firms, July 2018 For many law firms, the days of being everything to everyone have been gone for some time. Global legal practices are coming to grips with aligning services by industry, while Canadian law […]

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  • Reckoning and Retooling

    Reckoning and Retooling

    Law firm change management means having difficult conversations, and empowering business development professionals  By Heather Suttie, Lexpert, March/April 2018; reprinted in The Dialogue on Remaking Law Firms, April 2018 A senior partner who has practiced law for 45 years recently observed to me, “The traditional firm pressures are huge. A few big failures and we will […]

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