Legal Marketing & Business Development Consulting

Proven results helping lawyers increase brand recognition, market share, revenues and profits.

Connecting Dots

Connecting dots within the rapidly evolving legal industry requires insight to see patterns early and solve puzzles with speed.

Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with lawyers, law firms and legal service providers — Global to Solo — BigLaw to NewLaw — helping them connect the dots to:

• Acquire more clients by identifying new business opportunities.

• Deepen relationships with current clients by expanding business and cross-selling connections.

Increase profitability by shortening the sales cycle and boosting win-rates.

Gain greater market share, build firm, service and individual profiles, and leverage client relationships.

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  • The Value of Legal Market Positioning

    The Value of Legal Market Positioning

    Definitive legal market positioning leads to an authoritative brand. by Heather Suttie, Canadian Lawyer, March 2019 Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your brand is key to thriving. Legal market positioning is foundational to business success. However, many legal […]

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  • No ‘Alternatives’ Anymore

    No ‘Alternatives’ Anymore

    Global legal services demand continuous transformation and collaboration, not divisiveness By Heather Suttie, Lexpert, January/February 2019; reprinted in The Dialogue on Remaking Law Firms, February 2019 and The Law Office Management Association (TLOMA) newsletter, March 2019 There are no “alternative” legal service providers anymore. This is because lawyers and other professionals who provide legal services can be found […]

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  • Lawyers, Lemons and Lemmings

    Lawyers, Lemons and Lemmings

    Differentiation creates value proposition in legal markets  By Heather Suttie, Lexpert, September/October 2018; reprinted in The Dialogue on Remaking Law Firms, October 2017 and The Law Office Management Association (TLOMA) newsletter, November 2017 Lawyers, lemons and lemmings may seem very disparate, but they have more in common than you might think. When leading an exercise in differentiation […]

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