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Legal Market Strategy and Management Consulting



 Years of legal market expertise


The only independent management consultant who is a global authority on legal market strategy


Global law firms advised


National law firms advised


Regional law firms advised


Boutique law firms advised


Legal service providers advised


Legal service startups advised


Soloists advised

Services Overview

I empower audacious law firms and legal service providers — Global to Solo | BigLaw to NewLaw — to achieve greater success in strategic markets that drive exponential growth.

The result is accelerated performance achieved through a distinctive one of one legal market position and sustained competitive advantage leading to greater market share, revenue, and profits.

The effect is accomplishment of the prime objective To Win.

Here’s How:

Business Strategy

Business Strategy informs and guides the outcomes of a law firm or legal service provider. It includes Strategy Development, Mergers and Acquisitions, Restructuring and Turnarounds, and Succession Plans.

Management Strategy

Management Strategy addresses organizational challenges. It focuses on Interim Management, Independent Director, Reputation Management, and Change Management.

Keynote Presentations

Keynote presentations illuminate Business Strategy, Market Strategy, Management Strategy, and Client Strategy — and are customized for purpose, precision, and outcomes. 

Market Strategy

Market Strategy transforms business growth objectives into action. It includes Market Positioning, Industry Alignment, Brand Development, Marketing Plans, and Business Development.

Client Strategy

Client Strategy nurtures deep, trusted and steadfast relationships. Built on the bedrock of client care, loyalty becomes embedded through Client Retention, Client Interviews, and Client Teams.

Global to Solo | BigLaw to NewLaw


What They Say

What Heather doesn’t know about the legal profession – and, in particular, strategic marketing and business development – hasn’t been invented yet.

John Chisholm B.Juris LLB, John Chisholm Consulting, Melbourne, Australia
Arkin Furrow Estate Law LLP Baldwin Law Barteaux Labour & Employment Lawyers Bennett Jones LLP Bentham IMF Bereskin & Parr LLP Blake, Cassels & Graydon LLP Chitiz Pathak LLP David Ibbetson Coaching Dentons Donahue LLP Edson Legal EY LLP Fortis Muyal LLP Gowling WLG Integral IP Jacqueline Mills Family Law Jill Gunn Law Legal Adjacency Loopstra Nixon LLP McCarthy Tétrault LLP McKenzie Lake Lawyers LLP McMillan LLP Minden Gross LLP Miskin Law Norton Rose Fulbright Ogilvy Renault LLP Omni Bridgeway O’Sullivan Estate Lawyers LLP Paliare Roland Rosenberg Rothstein LLP Pink Larkin Precipice Research Siskinds LLP Stewart McKelvey Stikeman Elliott LLP Whitten & Lublin
Association of Legal Administrators (ALA) Attorney at Work Australiasian Legal Practice Management Association (ALPMA) British Columbia Legal Management Association (BCLMA) Canadian Bar Association (CBA) – National Canadian Bar Association (CBA-BC) – British Columbia Canadian Bar Association (CBA-ON) – Ontario Canadian Lawyer Magazine Canadian Legal Innovation Forum CBA National Magazine CloutLegal Law Society of Ontario (LSO) Law Times Lawtrepreneur Digital Summit Legal Business World Legal Executive Institute Legal Innovation Zone – Toronto Metropolitan University Legal Line Legal Marketing Association LegalTrek LexisNexis – Lexis Practice Advisor Lexpert Magazine Ontario Bar Association (OBA) Professional Services Marketing Group (PSMG) Remaking Law Firms Slaw – Canada’s Online Legal Magazine The Globe and Mail The Law Office Management Association (TLOMA) The Law Practice Doctor University of Toronto – Faculty of Law