Marketing is about being known for the distinctive set of traits that make you unique.
It also means knowing where you stand in the legal sector, and requires understanding and consistently communicating your differentiating factors to current and prospective clients as well as other key stakeholders.
Marketing strategies include:
Marketing aids in attracting referrals and new leads; media inquiries and speaking invitations; and, quality sponsorship and advertising opportunities leading to heightened public profile.
It is wise to remember that marketing is foundational for business development success since without strong and consistent marketing to back up your claims, business development may become an unsupported risk.