Business Development is about nurturing relationships.

Relationships with current clients are your most valuable, which is why maintaining and building on those connections are crucial to keeping them healthy and vital.

Cultivating and nurturing relationships with prospective clients are also important for enabling potential new opportunities to take root and grow.

Marketing is about being known for unique traits that set you apart from the competition; business development is about nurturing relationships; and sales is the result of carefully cultivated business relationships that convert into mutually beneficial business opportunities for both the client and the law firm or legal service provider.

This is why the lead-in to the sales pipeline will always be marketing, followed by business development, followed by sales.

Business development strategies include:

Business development can be done on a firm/legal service, practice, industry or individual basis, and can also be engaged through interim management, and retreats and workshops.