Archives

  • Marketing the Future State
    Started by

    Marketing the Future State

    Lawyers fear competition from AI, but leveraging this technology can be a game-changer By Heather Suttie, Lexpert, April 2015 “I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.” So said HAL 9000, the primary antagonist in 2001: A Space Odyssey, a 1968 movie based on a science fiction st...

    Continue reading »

  • The Fickle File Fairy
    Started by

    The Fickle File Fairy

    Finding your own work beats reliance on a fair-weather friend By Heather Suttie, Lexpert, February 2015 If you think that work will continue to magically appear on your desk without your helping it land there, you are in for a reality check. At the best of times, the File Fairy is mercurial and can play favourites, but when work becomes scarce and the cir...

    Continue reading »

  • The Lean Law Reckoning
    Started by

    The Lean Law Reckoning

    If you thought the legal industry was competitive before, brace yourself for what happens next  By Heather Suttie, Lexpert, November 2014; reprinted in The Law Office Management Association (TLOMA) newsletter, December 2014 Unless you’ve had your head stuck in the sand, it would be hard to ignore that this has been a year of change. And even though 2014 ...

    Continue reading »

  • The Modern Dinosaur
    Started by

    The Modern Dinosaur

    Sidestep timeworn processes, hire turnaround management — and let them do their jobs  By Heather Suttie, Lexpert, September 2014 Like modern-day dinosaurs, many law firms are woefully late in adopting a business development and sales management mentality — and they must get on with it fast. Other disciplines, such as accounting and consulting, were much...

    Continue reading »

  • Living in Interesting Times
    Started by

    Living in Interesting Times

    Law firms that ignore marketing in favour of trendier business concepts risk going the way of the dodo By Heather Suttie, Lexpert, June 2014; reprinted in The Law Office Management Association (TLOMA) newsletter, February  2015 “May you live in interesting times” is not a blessing. It’s a curse in which “interesting” is a euphemism for “all hell br...

    Continue reading »