Legal Marketing & Business Development Consulting
Proven results helping lawyers increase brand recognition, market share, revenues and profits.
I offer an independent mind and customized solutions to audacious clients who want change.
Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with a wide range of law firms and legal service providers — global, national, mid-size and boutique, and from BigLaw to NewLaw — helping them connect the dots to:
• Acquire more clients by identifying new business opportunities.
• Deepen relationships with current clients by expanding business and cross-selling connections.
• Increase profitability by shortening the sales cycle and boosting win-rates.
• Gain greater market share, build firm, service and individual profiles, and leverage client relationships.
30 Apr“Nobody cares how much you know until they know how much you care.” So said U.S. President Theodore Roosevelt. Client care is comprised of genuine concern, smart solutions, excellent work, and sterling service. Each ... 03 JanSpotted on social media: “Be decisive. Right or wrong, make a decision. The road of life is paved with flat squirrels that couldn’t make a decision.” The same can be said for law firms that remain indecisive about t...
Outsourcing some of the old “full service” model allows marketing departments to work within shrinking budgets By Heather Suttie, Lexpert, March 2017; reprinted in The Law Office Management Association (TLOMA) newsletter, April 2017 Continuing pressure for value and intense focus on profit is resulting in tightened controls and reduction of law firm spending. Some firms continue […]
Lawyers are advised to make changes to their practices steadily and consistently, and avoid overanalyzing By Heather Suttie, Lexpert, November 2016; reprinted in The Law Office Management Association (TLOMA) newsletter, December 2016 By now, most of us in the legal field have come to realize that developing new ways of delivering legal services is really […]
As in football, change in legal services can depend on incremental gains … until a punter shows up By Heather Suttie, Lexpert, September 2016; reprinted in The Law Office Management Association (TLOMA) newsletter, October 2016 A February 2016 Deloitte report, Developing legal talent: Stepping into the future law firm, suggests that, by 2025, UK law […]