Legal Marketing & Business Development Consulting

Proven results helping lawyers increase brand recognition, market share, revenues and profits.

Connecting Dots

Connecting dots requires insight to see patterns early, anticipate trends fast, and solve puzzles with speed. Disruption within the legal industry means this insight is essential to success.

Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with a wide range of law firms and legal service providers — global, national, mid-size and boutique, and from BigLaw to NewLaw — helping them connect the dots to:

• Acquire more clients by identifying new business opportunities.

• Deepen relationships with current clients by expanding business and cross-selling connections.

Increase profitability by shortening the sales cycle and boosting win-rates.

Gain greater market share, build firm, service and individual profiles, and leverage client relationships.

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  • Less Than Attractive

    Less Than Attractive

    The upshot of a hollowing out of people and profits in legal services By Heather Suttie, Lexpert, April 2016 A hollowing out of talent is creating a quiet crisis in the legal market. Altering attitudes and stalling career paths of early and mid-career lawyers are causing a shift that’s affecting how traditional law firms operate […]

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  • Sales Glue

    Sales Glue

    Market erosion and survival of the innovative means adopting a sales culture By Heather Suttie, Lexpert, February 2016 Last fall, I attended a seminar on legal services procurement that dealt with the topic of sales. Of the 49 attendees, there were four partners, three pricing managers and 42 business development professionals — further proof that lawyers […]

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  • The End of Full Service

    The End of Full Service

    It’s survival of the specialized as full service firms face competitive pressure from all sides By Heather Suttie, Lexpert, November 2015; reprinted in The Law Office Management Association (TLOMA) newsletter, February 2016 Fierce pressure on large and mid-size domestic law firms is coming from all sides and fronts – including highly aggressive and hungry competitors […]

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