Legal Marketing & Business Development Consulting

Proven results helping lawyers increase brand recognition, market share, revenues and profits.

Connecting Dots

Connecting dots requires insight to see patterns early, anticipate trends fast, and solve puzzles with speed. Rapid evolution within the legal industry means this insight is essential to success.

Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with a wide range of law firms and legal service providers — global, national, mid-size and boutique, and from BigLaw to NewLaw — helping them connect the dots to:

• Acquire more clients by identifying new business opportunities.

• Deepen relationships with current clients by expanding business and cross-selling connections.

Increase profitability by shortening the sales cycle and boosting win-rates.

Gain greater market share, build firm, service and individual profiles, and leverage client relationships.

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  • A Game of Inches

    A Game of Inches

    As in football, change in legal services can depend on incremental gains … until a punter shows up By Heather Suttie, Lexpert, September 2016; reprinted in The Law Office Management Association (TLOMA) newsletter, October 2016 A February 2016 Deloitte report, Developing legal talent: Stepping into the future law firm, suggests that, by 2025, UK law […]

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  • The Evolutionary Long Game

    The Evolutionary Long Game

    How legal innovation may yet beget industry transformation By Heather Suttie, Lexpert, June 2016; reprinted in The Law Office Management Association (TLOMA) newsletter, September 2016 The blurring of lines between Big Law and New Law is getting blurrier, and it’s about time — even though the blur is still years away from being a blend. […]

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  • Less Than Attractive

    Less Than Attractive

    The upshot of a hollowing out of people and profits in legal services By Heather Suttie, Lexpert, April 2016 A hollowing out of talent is creating a quiet crisis in the legal market. Altering attitudes and stalling career paths of early and mid-career lawyers are causing a shift that’s affecting how traditional law firms operate […]

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