Legal Marketing & Business Development Consulting
Proven results helping lawyers increase brand recognition, market share, revenues and profits.
Specializing solely in legal marketing and business development, I have helped lawyers win more than $720 million in new business since 2001. I work with a wide range of law firms and legal service providers — global, national, mid-size and boutique, and from BigLaw to NewLaw — helping them connect the dots to:
• Acquire more clients by identifying new business opportunities.
• Deepen relationships with current clients by expanding business and cross-selling connections.
• Increase profitability by shortening the sales cycle and boosting win-rates.
• Gain greater market share, build firm, service and individual profiles, and leverage client relationships.
01 NovCorporate counsel’s challenges have always been complex. In a dynamic legal landscape, their range of responsibilities has become more diverse. What has remained constant is rigor and vigilance to protect the best in... 04 OctThere continues to be a disconnect about how corporate counsel buys legal services. Misconceptions and wrong assumptions are clouding the process of who gets the work – along with why and how. It’s no secret that co...
Lawyers are advised to make changes to their practices steadily and consistently, and avoid overanalyzing By Heather Suttie, Lexpert, November 2016 By now, most of us in the legal field have come to realize that developing new ways of delivering legal services is really the name of the game, particularly if there’s a desire for […]
As in football, change in legal services can depend on incremental gains … until a punter shows up By Heather Suttie, Lexpert, September 2016; reprinted in The Law Office Management Association (TLOMA) newsletter, October 2016 A February 2016 Deloitte report, Developing legal talent: Stepping into the future law firm, suggests that, by 2025, UK law […]
How legal innovation may yet beget industry transformation By Heather Suttie, Lexpert, June 2016; reprinted in The Law Office Management Association (TLOMA) newsletter, September 2016 The blurring of lines between Big Law and New Law is getting blurrier, and it’s about time — even though the blur is still years away from being a blend. […]